> ## Documentation Index
> Fetch the complete documentation index at: https://docs.autocampaign.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign analytics

> Track delivery, cost, clicks, replies, and email engagement for each campaign — per run and per recipient.

## Overview

Every [campaign](/campaigns/overview) has its own analytics on its detail page.
Open **Campaigns** in the sidebar (`/campaigns`) and click a campaign
(`/campaigns/:id`). The page has three tabs: **Overview**, **Executions**, and
**Links**.

<Info>
  **Time to complete:** \~10 minutes  ·  **Difficulty:** Beginner  ·  Click **Refresh** to pull the latest
  numbers while a campaign is sending.
</Info>

## Before you start

* You need a [role](/getting-started/glossary#role) that can view campaigns.
  Bulk actions on recipients also need access to
  [segments](/contacts/segments).
* Link click numbers require tracked links in the message. See
  [Text links](/campaigns/text-links).

## Read the Overview tab

<Steps>
  <Step title="Check the totals across every run" icon="chart-simple">
    **Aggregate Performance (All Runs)** adds up every run of the campaign. It
    shows **Queued** (waiting to send), **Sent** (% of recipients), **Delivered**
    (% of sent), **Failed**, and **Cancelled**. If recipients were skipped
    because they had [opted out](/getting-started/glossary#opt-out), **Failed**
    adds a note such as *12 unsubscribed, not sent*. Text campaigns also show
    **Total cost**, **Total clicks**, and **Unique clicks**.
  </Step>

  <Step title="Review experiment results" icon="flask">
    If the campaign ran an A/B test (two versions sent to see which does better),
    **Experiment results** compares **Version A** and **Version B** and marks
    the **Winner**. See [Campaign experiments](/campaigns/experiments).
  </Step>

  <Step title="Review email performance" icon="envelope-open-text">
    Email campaigns add **Email performance** — **Sent**, **Delivered**,
    **Opens**, **Open rate**, **Clicks**, **Click-through rate** (the share of
    recipients who clicked), **Bounces** (emails that couldn't be delivered), and
    **Unsubscribes**. They also show a **Delivery funnel**, which counts how many
    people reached each step: **Recipients → Delivered → Opened → Clicked**.
  </Step>

  <Step title="See clicks by link" icon="link">
    Below **Campaign Details** and **Template Preview**, a table breaks clicks
    down by link. It is called **Clicks by link** for text and **Link clicks**
    for email.
  </Step>
</Steps>

<Note>
  **Total cost** counts only charges the phone carrier has confirmed. While
  charges are still being confirmed it reads *so far · N/M settled*, and *N of M
  unconfirmed* if some charges could not be confirmed. Email campaigns don't show
  a cost card. Apple Mail and some other email apps open images in the background,
  which counts as an open, so treat open rates as a rough guide.
</Note>

## Look at a single run

The **Executions** tab lists every run of the campaign — one for a one-time send,
many for a recurring campaign.

<Steps>
  <Step title="Select a run" icon="list">
    Pick a run under **Executions** (for example, *Execution #2*). You see the
    same delivery cards for that run alone, plus **Total clicks** and **Unique
    clicks** (and **Opens** and **Unique opens** for email).
  </Step>

  <Step title="Look at each recipient" icon="users">
    **Messages for this run** lists each recipient with **Contact**, **From**,
    **To**, **Status**, **Engagement**, and **Sent**. **Engagement** shows a
    **Replied** marker, the links a text recipient clicked, or **Opened** and
    **Clicked** markers for email. For email, click **Activity** on a row to open
    **Recipient activity** — the delivery timeline for that person (**Processed**,
    **Delivered**, **Opened**, **Clicked**, **Bounced**, and so on).
  </Step>

  <Step title="Filter and search" icon="filter">
    Search by name, number, or email, filter by **Status**, and filter failed
    messages by **Reason** (for example **Out of credits** or **Plan limit
    reached**).
  </Step>

  <Step title="Act on recipients" icon="bolt">
    Select rows — or select all matching recipients across pages — and open **Bulk
    actions**. Choose **Add to segment** (static segments only — lists you fill by
    hand), **Remove from segment**, or **Export CSV** to download the selected
    contacts.
  </Step>
</Steps>

Each recipient shows one of these statuses: **Queued** (waiting to send),
**Sending**, **Sent**, **Delivered**, **Undelivered**, **Failed**, **Cancelled**,
**Rejected**.

## Review link performance

The **Links** tab summarizes **Total links**, **Total clicks**, **Unique clicks**,
and **CTR** (click-through rate — the share of recipients who clicked). It
highlights the **Top link**, **Most clicks by** (contact), **Top device**, **Top
country**, and **Top browser**. It also lists every link with **Destination**,
**Clicks**, **Unique clicks**, **CTR**, and **Last click**.

<Note>
  Analytics on this page cover one campaign. To compare campaigns, see revenue
  and ROI (return on what you spent), or export a campaign performance CSV, use
  [Analytics reports](/analytics/reports).
</Note>

## FAQ

<AccordionGroup>
  <Accordion title="Where do I see replies?">
    Recipients who replied get a **Replied** marker in the run's **Engagement**
    column. There is no reply-rate card on the campaign; workspace reply totals
    are in [Analytics reports](/analytics/reports), and the conversations
    themselves are in the [Inbox](/inbox/overview).
  </Accordion>

  <Accordion title="Can I create a segment from campaign recipients?">
    Yes, for an existing static segment: filter the run's recipients (for example
    by status), select them, and choose **Bulk actions → Add to segment**. Dynamic
    segments update from their own rules, so you can't add to them.
  </Accordion>

  <Accordion title="Why don't text campaigns show opens?">
    Phone carriers don't report when a text is read. Use link clicks and replies
    instead.
  </Accordion>

  <Accordion title="What does the recipient export contain?">
    The contacts you selected in the run — first name, last name, phone, and
    email. It isn't a per-message delivery log.
  </Accordion>
</AccordionGroup>

## Troubleshooting

<AccordionGroup>
  <Accordion title="The Links tab says “No tracked links in this campaign.”">
    The message had no tracked links. Add one next time — see
    [Text links](/campaigns/text-links).
  </Accordion>

  <Accordion title="Total cost looks too low">
    Look at the hint under the figure. Costs appear as carriers confirm them, so
    a recent send reads *so far* until every message is confirmed.
  </Accordion>

  <Accordion title="Remove from segment is unavailable">
    The campaign targets no segment, or only dynamic segments whose members are
    set by rules.
  </Accordion>

  <Accordion title="Executions says “No executions yet”">
    The campaign hasn't started sending. Scheduled campaigns get their first run
    at the scheduled time.
  </Accordion>
</AccordionGroup>

<CardGroup cols={2}>
  <Card title="Campaign experiments" icon="flask" href="/campaigns/experiments">
    A/B test two versions and send the winner.
  </Card>

  <Card title="Analytics reports" icon="chart-mixed" href="/analytics/reports">
    Compare campaigns across the workspace.
  </Card>
</CardGroup>