> ## Documentation Index
> Fetch the complete documentation index at: https://docs.autocampaign.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Advertising channel

> Connect Google Ads and Meta Ads to capture leads as contacts and measure results.

<Info>
  **Early access.** Advertising is rolling out gradually and does not appear in
  every workspace's sidebar yet. If you do not see **Advertising**, contact
  [support@autocampaign.ai](mailto:support@autocampaign.ai) to ask about access.
</Info>

## Overview

The advertising channel connects your ad accounts so new **lead-form leads** flow
straight into Autocampaign AI as contacts — ready to text. It also shows you which
campaigns turn into customers. Autocampaign AI supports **Google Ads** and **Meta Ads**
(Facebook/Instagram). Find it under **Advertising** in the sidebar.

<Info>
  **Time to complete:** \~10 minutes per ad account  ·  **Difficulty:** Beginner
</Info>

<CardGroup cols={2}>
  <Card title="Connect Google Ads" icon="google" href="/providers/google-ads">
    Leads from Google search and YouTube ads.
  </Card>

  <Card title="Connect Meta Ads" icon="meta" href="/providers/meta-ads">
    Leads from Facebook and Instagram ads.
  </Card>
</CardGroup>

## What you get

* **Automatic lead capture** — every new lead-ad submission becomes a contact
  (source **Google Ads** or **Meta Ads**), matched by phone if they already exist.
* **Attribution** (knowing which ad brought each lead) — each contact records the
  platform, campaign, and lead form they came from. See
  [Ad attribution](/analytics/ad-attribution).
* **Performance** — the **Campaign Performance** page shows how ad spend turns into
  contacts, appointments, and customers.

## What each page shows

| Page                      | What it shows                                                                                   |
| ------------------------- | ----------------------------------------------------------------------------------------------- |
| **Google Ads / Meta Ads** | Connect and manage each platform, with key numbers (KPIs) per account.                          |
| **Connected Accounts**    | All connected ad accounts and their status.                                                     |
| **Campaign Performance**  | Key numbers, a lead-to-customer funnel (how many leads became customers), and a campaign table. |
| **Lead Sources**          | Where all your contacts come from, across every source.                                         |

## Get started

<Steps>
  <Step title="Connect an account">
    Follow [Connect Google Ads](/providers/google-ads) or
    [Connect Meta Ads](/providers/meta-ads).
  </Step>

  <Step title="Pick the ad account">
    Choose which ad account should send you leads.
  </Step>

  <Step title="Automate follow-up">
    Build a welcome [workflow](/automation/workflow-builder) triggered by
    **New advertising lead** so every lead gets an instant text.
  </Step>
</Steps>

## FAQ

<AccordionGroup>
  <Accordion title="Which platforms are supported?">
    Google Ads and Meta Ads (Facebook and Instagram). LinkedIn and TikTok aren't
    available.
  </Accordion>

  <Accordion title="How do leads become contacts?">
    Each platform notifies Autocampaign AI through a webhook (an automatic message
    between systems) when someone submits a lead form. The lead is created as a
    contact automatically, with the ad source recorded.
  </Accordion>

  <Accordion title="Do I need a developer token or API key?">
    No — you connect by signing in with Google or Facebook, a secure sign-in that
    never shares your password. Autocampaign AI handles the technical details behind
    the scenes.
  </Accordion>
</AccordionGroup>

<Card title="See attribution" icon="arrows-to-dot" href="/analytics/ad-attribution">
  Trace contacts back to their ad source.
</Card>