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Overview

A poll sends an SMS question with numbered options. Contacts reply with a number (or the option’s text) to vote. You can turn the responders to any option into a segment (a saved group of contacts) for follow-up. Find polls under Polls in the sidebar (/polls).
Time to complete: ~10 minutes  ·  Difficulty: Beginner  ·  Votes are accepted while a poll is Active.

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Create a poll

Sender

Select one or more phone numbers to send from.

Message & options

Write the Poll Question. You can use merge tags such as {{first_name}} to fill in each contact’s details. Autocampaign AI appends the numbered option list automatically. Add 2–10 options (each up to 60 characters, drag to reorder). Optionally turn on Allow multiple options so a contact can pick several.

Audience

Choose the segment to poll.

Schedule

Send Now or Schedule for Later (with timezone). Optionally set Auto-close — the poll closes automatically at the chosen time (default: 7 days after launch).
Click Launch Poll.

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How contacts vote

Contacts simply reply to the poll SMS:
  • With a number — 2 votes for the second option.
  • With the option text — replying “blue” matches the option labeled “Blue”.
Capitals don’t matter. For multiple-choice polls, replies like 1, 3 or “yes and maybe” record several votes; each option in a separate reply also works. For single-choice polls, only the first matched option counts and a second vote is rejected.
Only known contacts can vote, and votes are matched to the most recent poll they received (within a 14-day window) while it’s Active.

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Act on the answers

The built-in way to act on responses is to create a segment from the voters of an option:
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Open the poll's Votes tab

On the poll detail page, go to Votes.
2

Create a segment from an option

Click Create Segment from “<option>” next to any option with votes. Autocampaign AI builds a static segment (a fixed list that doesn’t update itself) of everyone who chose that option, named after the poll and option. Then it takes you to it.
You can then target that segment with a follow-up campaign.
Automatically tagging contacts by their answer isn’t available in the poll builder yet. Use Create Segment from “<option>” above to act on answers today.

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Understand poll statuses

Scheduled → Broadcasting → Active → Closed / Expired, plus Cancelled. Votes are only counted while a poll is Active. You can Close a poll early (no more votes), Cancel before/while sending, or Delete a finished poll.

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Read the results

The poll’s Overview and Analytics show:
  • Total votes and unique voters.
  • Vote distribution — a chart with each option’s share.
  • Response rate and response rate over time.
  • A per-option breakdown, and a Votes table (voter, option, time) you can filter by option.

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FAQ

They reply to the poll text with the option number or the option text. No app or link needed.
On single-choice polls, a second vote is rejected. On multiple-choice polls, additional distinct options are added; the same option twice counts once.
A CSV (spreadsheet) export isn’t available today. Use the analytics views and create segments from responders.
When the poll is Closed, Expired (auto-close), or Cancelled — or if a reply arrives more than 14 days after the poll was sent.

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Troubleshooting

The sender must be a known contact, the poll must still be Active, and the reply must start with a valid option number or match an option’s text.
Check the poll status — it may have auto-closed (Expired) or been Closed.

Build a segment

Follow up with responders.